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The Patrizia Pepe Spring Summer 2020 advertising campaign presents an urban and intimate narration of a sensual and irreverent modern woman embodied by Marta Aguilar.
Photographed by Dario Catellani with creative direction by Giovanni Bianco, the story is a perfectly balanced dichotomy between urban life and a personal fashion narrative.
Iconic Black and White imagery paired with colored fashion looks merge beautifully into a contemporary fashion visual tale while also telling two different stories showcasing the nature of modern womanhood: the metropolitan girl versus the ultimately chic lady.
The collection pieces designed for every occasion and moment of the day are the key unifying elements between these two realities.
A series of mini video films will be featured on the official Patrizia Pepe digital media channels identifying the perfect style for every day of the week.
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