Patrizia Pepe

Patrizia Pepe presents its new digital project with singer-songwriter Ginevra Lubrano, aka GINEVRA, a rising star on the Italian pop music scene renowned for her work with label Asian Fake.

The brand once again declares its love for music by inviting GINEVRA to put her own spin on the style of the new Fall/Winter 22 Collection, with an intimate and personal account in which the artist talks about herself, her story, and the emotions stirred when what you do enables you to push boundaries and draws you closer to the listener.

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The images and video show the artist in the garden of a secret villa, surrounded by trees and flowers, between an old swimming pool and a greenhouse forgotten by time, immersed in nature which, for her, is a world full of music and spectacular symphony.

The point at which GINEVRA's friendly, charismatic personality and the world of Patrizia Pepe join forces is one of profound connection and sharing, which begins with the power of music as a form of art and self-expression before moving on to personal growth fostered by awareness, balance and meditation.

The chemistry between Patrizia Pepe and GINEVRA stems both from these shared inspirations and the innovative and unconventional approach to creativity, in a mix of influences and free experimentation that, together, establish a strong parallel between the Turin-born singer's sound and the brand’s aesthetic vision.

Like the brand's Creative Director Patrizia Bambi, GINEVRA began her journey as a dancer before going into singing. Like Patrizia Pepe, GINEVRA explores combinations and contrasts, blending grace and resolve, minimalism and sophistication, poetry and precision.

Music and being in touch with nature are the inspirations behind an exciting and lofty exchange in which the artist fully conveys the brand's vision of femininity both through her stylistic choices and the sensitive-yet-determined personality that enabled her to gain the acclaim of general audiences and critics alike with her first EP "Metropoli" and subsequent singles, all of which generated tremendous excitement for the artist's first official album. As well as well-known releases with the likes of Ghemon and Mecna, GINEVRA also helped artist Noemi write her Sanremo 2021 festival song. During the most recent edition of the Festival, GINEVRA performed on the Ariston Theatre stage alongside La Rappresentante di Lista, Margherita Vicario and Cosmo.