Bring it Back
PATRIZIA PEPE INVOLVES ITS CUSTOMERS IN THE “BRING IT BACK” CHARITY PROJECT
IN SUPPORT OF THE DRESS FOR SUCCESS ASSOCIATION
Patrizia Pepe has chosen to once more stand beside women and, for this reason, the brand is encouraging
all its customers to participate in the
“Bring It Back” project in support of Dress for Success; a non-profit association committed to helping women achieve financial independence by means of experienced and qualified coaches.
The organization - which is active in 150 cities (25 countries) around the world - works with a network of international partners who support the cause by donating dresses to women who are trying to improve their living conditions and become financially independent, yet often cannot afford suitable clothing for a job interview.
This project stemmed from the desire of Patrizia Pepe to help build a better present and future for all courageous and determined women who want to get back into the game; in these instances, even a small gesture can go a long way.
This initiative is made even more poignant by the fact that the brand is personally involving its customers by encouraging them to return one or more used Patrizia Pepe garment to the brand’s European boutiques, and then donating them to the Dress for Success association.
All customers who participate in this charity drive will receive 15% off their next purchase of new-collection garments or accessories.
“Patrizia Pepe is a brand designed and made for women; it has always been linked to the values of togetherness and solidarity, in addition to the freedom to express one’s own personality and infinite potential,” stated Creative Director, Patrizia Bambi.
“Today we embrace this cause with great pride and awareness, as women’s emancipation and the right to work are the foundations of a responsible and inclusive society, in which each of us can and must attain our position in the world. I am certain that our customers - who are extremely sensitive to the issue of empowerment - will answer the call to arms, by helping have a hand in change, with the common goal being to support and encourage those women to give them a new opportunity.”
“The project seamlessly ties in with the mission of the Dress for Success Association, who has seized the opportunity - by dint of this collaboration - to shift women's attention to women, a solidarity multiplier that Patrizia Pepe interprets perfectly.” Ilaria Granati, Head of Coordination Dress for Success Milan