The video features the voice of Patrizia Bambi, Creative Director of Patrizia Pepe, recorded onto a cassette tape that recalls the 1990s — the golden era of fashion and the decade of the brand’s founding. Through her words, she tells the story of the Fly logo: a symbol of the free-spirited, curious, and irreverent attitude that defines the world of Patrizia Pepe. The Fly was chosen for its boldness, speed, and resilience — for its ability to adapt and explore the world with a keen, open-minded perspective, perfectly reflecting a stylistic vision that has always resonated with the contemporary, embracing cultural shifts and evolving trends.
SOTTOVOCE by Patrizia Bambi
Sotto Voce is the unrehearsed, unfiltered voice of Patrizia Bambi. It is a story, told in multiple chapters, about the icons and the spirit of the brand, beginning with the Fly logo - a symbol of the free-spirited, curious, and irreverent attitude that inspires the world of Patrizia Pepe.
This special creature was chosen for its boldness, speed, and resilience; for its ability to adapt and explore the world with a keen and open-minded perspective, perfectly matching a stylistic vision that has always been in tune with the contemporary, with cultural shifts, and with evolving trends.
Through her soft and intimate voice, recorded onto a cassette tape that evokes the 1990s - the golden era for fashion and the decade of the brand's founding - the Creative Director shares her thoughts, memories, and aesthetic approach, weaving the most authentic narrative of Patrizia Pepe's unique essence and identity.